Report concerns

Comment from the Chair: Re: Department for Culture Media and Sport - Child Influencer Report

Published: 9th May 2022

Department for Culture Media and Sport - Child Influencer Report


The Select Committee has published its report into its review of child influencers and has made a series of recommendations.


You can see the full report at Influencer culture: MPs call for action on advertising and employment rules to protect children and online performers - Committees - UK Parliament


The NNCEE have been concerned for some time about the growing area of self-generated content within the legislation.  The NNCEE echoes the concern of the Select Committee who have called on Government to urgently address the gap in UK child labour and performance regulations and that the child labour arrangements should come under the oversight of Local Authorities.  The NNCEE is concerned that there is are no plans by the Government to review the legislation at present.  The NNCEE feel that the legislation is out of step with this part of the industry and we will continue to campaign for new legislation to be brought forward urgently to ensure that child influencers are protected and safeguarded.


You can see the chair of the NNCEE, Ed Magee, on Five News at 5pm this evening on 9 May 2022.